Designer
Amélia Tarozzo was born in Riberão Preto (SP), in May 16th of 1978. She has always cultivated interest for art and architecture, which she expressed through artistic hobbies like drawing, painting, creating. Her creativity was, thus, one of the first things people noticed about Amélia. At home, furniture designing & manufacturing was always discussed because her grandfather was a woodworker and had his own shop, Moveis Tarozzo, for almost 50 years. At the age of 17, in 1996, she left her hometown to move to Sao Paulo to study Architecture at FAAP (Fundação Armando Álvares Penteado).
During the course, at the campus’ woodwork studio, she had her first experience with furniture design and manufacture. Then and there was born her first piece – a lounge chair made of curved iron, leather and laminated wood. In 2000, she got her degree and, like every Architect with a freshly printed diploma, anticipated a soon financial return of the years and efforts she invested into her education. Disheartened by the reality of her profession, she ventured to other industries (specifically: sales, marketing, event planning, and business citizenship), only to go back to Architecture 4 years later. Her work experience between graduation and working as an architect revealed to be essential for her success, as she came to learn about how businesses work and to have a broader vision of the economy – things that not all school prepare students for. During almost three years she was working in the furniture industry and takin woodwork and lathe courses, she learned about the many types of wood, its responsible use and particularities, about traditional fitting techniques (which spare the use of screws and nails) which embrace the natural principles of wood structure.
Keeping up with processes of design, manufacturing and commercialization of furniture, she made herself familiar with the equipment and tools of the craft and, finally, fell in love with woodwork. In 2007, she started designing furniture for herself, for family and close friends. Through incentive and word of mouth, she decided to take a risk and invest in her first furniture collection. Her success, coincident to the growth of the furniture design industry in Brazil, led Amélia to open her atelier in the artsy bohemian Vila Madalena neighborhood in 2008. In 2011, she transferred her business to Vila Mariana, and meets clients by appointment. For her designs, she envisions timelessness, pure, geometric and contemporary lines, inspired by art, by the Brazilian culture, by architecture, by the industry, by the small details of our daily routine that are often overlooked.
The manufacturing process is by hand and industrial. The use of wood in our works is authorized by IBAMA and certified by FSC (Forest Stewardship Council), an international organization responsible for diffusing and facilitating the responsible management of Brazilian forests according to the principles and criteria that combine ecological safeguard with social benefits and economic viability. The results are visually balance, timeless, clean and geometric pieces.